Sarkis Vartanian, Owner, Local Small Business, Los Angeles, CA Jan 13 2015

I met Dov few times.. few times at his building and once he came to my cafe… we spent about an hour talking about work etc. I know from following AA for the past 10 years that they were cutting edge and revolutionaries in their own right. They did things others didn’t dare… they put the brand on the market without the budgets of the larger competition. Under Dov, AA spoke to its followers… it expressed a sentiment people didn’t dare to speak about… AA lead the industry with simplicity. Investors in AA’s public stock, invested in Dov as the Brand. This may be scary to a Board of Directors and larger institutions, but as Microsoft and Apple, you invest in the leaders not the products.

Let Dov Lead… #LDL